Step 1.1: Greatness Lies Ahead
“Find your greatness.
Somehow, we’ve come to believe that greatness is only for the chosen few, for the superstars.
The truth is - greatness is for us all.
This is not about lowering expectations; it’s about raising them for every last one of us.
Greatness is not in one special place, and it’s not in one special person.
Greatness is wherever someone is trying to find it.”
- Nike
Greatness is what sets us apart in our careers. It’s not just talent, strength, resilience, or mindset—it’s the combination that enables us to achieve exceptional, repeatable, and predictable results.
Great companies focus on being the very best at what they do. They define and redefine the standard in their industry, making every competitor inferior and constantly sharpening their competitive edge.
Think of the companies that consistently win, not just the “most innovative” or the coolest, but the ones that perform at the highest level, time and again.
Great leaders do the same. They raise expectations and deliver on them.
And innovators beat great companies by creating entirely new standards of greatness.
How do these companies, leaders, and innovators achieve greatness? They not only commit to being great, but they first understand what they have the potential to be great at.
Your Playbook:
What do you have a chance to be great at?
What do you want to be great at?
Where does your greatness lie?